About Sloggi

south africa’s favourite feelgood underwear

you can’t say sloggi without smiling because sloggi makes you feel good every day.

our everyday underwear, in every colour under the rainbow, looks and feels amazing under everything. our light and ultra-comfy bras and briefs, in cutting-edge designs and fashion forward styles, are famous for their uncomplicated mix-and-match versatility. coordinate a lace trim with tie dye or bold bright funky colours. team a push-up or a t-shirt bra with contrasting briefs or a lace detailed hipster.

building a fuss-free underwear wardrobe that works is always feelgood, fun and affordable with sloggi.